Cercil: Models that Will be Seen

10.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Peru

Industry:

Public Interest, NGO

Cercil, the rehabilitation centre for the blind in Lima, together with Havas Group Peru present an innovative campaign to collaborate with the labour insertion of blind people: "Models who make themselves seen". Only 23% of visually impaired Peruvians can find work; that is why Cercil and Havas Group Peru joined forces and created a space in which they themselves can be more visible, transforming them into real advertising models.

Credits

Advertising Agency:

Havas Group Peru

Date:

November, 2022