Care: Skinny Toys, 1

5.5

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Czech Rrepublic

Industry:

Public Interest, NGO

They share everything. Including hunger, They go to sleep together. With hunger that is. CARE is an international NGO focused on helping people in African countries affected by hunger. They are known worldwide since the WW2, when they were providing CARE packages with help. To bring attention to the most endangered group - children, we decided to use symbols of childhood well known for everybody despite their nationality or age - toys. Regular toys represent happy childhood, therefore we created something to represent childhood filled with hunger - skinny toys.

Credits

Advertising Agency:

McCann Prague, Czech Republic

Chief Creative Officer:

Razvan Capanescu

Group Creative Director:

Klára Palmer

Head of Art Direction:

Jiri Horut

Retoucher:

Petra Vokjan

3D Designer:

Martin Kubát

Art Directors:

Tereza Viznerova, Jiri Horut

Copywriter:

Lucie Václavková

DTP:

Robert Benjamin Mulderer

COO:

Martina Hejdova

Account Director:

Patrik Rymes

Account Manager:

Nikola Palasová

PR Director:

Alice Reindlová

Agency Producer:

Dagmar Flimmelová

Client's Representative:

Katarina Klamková

Date:

March, 2019