Canon: Redefining The Limits

9.5

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

USA

Industry:

Electronics, Technology

In partnership with FCB and its experiential arm, FCBX – premiered an interactive digital experience at CES 2021 through five unexpected experiences and innovation cornerstones to celebrate how people can use Canon products and solutions to help redefine the limits they face. You will be inspired to transcend limits by capturing the marvels of space, the splendor of wildlife, and the nostalgia of a lost iconic sports setting.

Credits

Advertising Agency:

FCBX

Chief Creative Officer, FCB:

Andrés Ordóñez

EVP, Head of FCBX:

Kim DeNapoli

Director of Strategic Planning:

Brian Asner

Management Director:

Katherine Fliess

Account Executive:

Bianka Kristen

VP, Creative Director:

Jasmin Whitmore

Creative Directors:

Niels Sienaert, Tim Schoenmaeckers

Associate Creative Director, Experiential Design:

Alex Johnson

Copywriter:

Kiku Gross

Producer:

Juan Woodbury

Production Company:

MediaMonks

PR Agency:

Current Global

Date:

January, 2021