Cancer Society of Finland: The Pandemic that Kills 8 Million Every Year, 3

10.0

Media Type:

Integrated Integrated

Brand

brand

Agency

agency

Country:

Finland

Industry:

Public Interest, NGO

Smoking kills more than eight million a year and the number keeps growing. Regardless of its worldwide recognized dangers, smoking is a pandemic less talked about and with fatality rate still on the rise. This is why Finland’s Cancer Society of Finland wants to raise awareness on its dangers. The campaign imagery is triggered by the common, yet disturbing pictures seen online of smokers wearing masks. The message: quitting is now more crucial than ever.

Credits

Advertising Agency:

TBWA\Helsinki, Finland

Chief Creative Officer:

Jyrki Poutanen

Creative Director:

Erno Reinikainen

Account Manager:

Anette Michelsson

Comms & PR Specialist:

Saana Simander

Copywriter:

Tuomas Perala

Designer:

Timo Klemola

Design Trainee:

Arttu Poyry

Photographers:

Tuukka Koski, Koski Syvari

Post Production:

Kasimir Haivaoja/ FLC Helsinki

Date:

January, 2021