Call of Duty: Loot for Good
Media Type:
Digital
Brand
Agency
Country:
Industry:
To honor Military Appreciation Month, the Call of Duty Endowment and Activision Blizzard are announcing “Loot for Good’, presented by USAA, the first charity extraction challenge within the popular DMZ mode in Call of Duty®: Warzone™ 2.0, developed in partnership with DAVID New York. Between May 1-7, 2023, Activision Blizzard will allocate $1 per player to the Endowment for each DMZ match where $30,000 or more of in-game cash is extracted as part of a one-million-dollar donation benefiting the Call of Duty Endowment.
Credits
Advertising Agency:
DAVID New York, USAGlobal CCO & Partner:
Pancho CassisGlobal COO:
Sylvia PanicoCCO:
André ToledoCreative Director:
Sébastien Rouviere, Pedro SattinArt Director:
Linus Oura, Jorge Rocca, Marcela VazquesManaging Director:
Luiza Prata CarvalhoAccount Supervisor:
Irene LeónHead of Production:
Brenda Morrison FellProducer:
Thiago ZveiterGlobal Chief Strategy Officer:
Paula VampreGlobal PR Director:
Sandra AzedoBusiness Affairs Director:
Barbara KaralisBusiness Affairs Manager:
Catalina PenaEditor:
Richard CoopermanEditor Assistant:
Alex TedescoPost-Production Producer:
Lily HartmannColorist:
Jenny Montgomery/ Co3Audio:
Brian Battersby, HarborDate:
May, 2023
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