Burger King: Comedian
Media Type:
Print
With their agency Buzzman, BURGER KING® France bounced back with humor to the latest controversial work of Maurizio Cattelan: a banana simply stuck on a wall, which sold for $120,000.00 and was eaten by a visitor. On their social networks, the American brand trolled the work of art, replacing the fruit by a French-fry. All this for a much more reasonable price, obviously.
An ironic way of displaying the excesses of contemporary art, and to remember that BURGER KING®, at least, is not bananas.
Credits
Advertising Agency:
Buzzman, Paris, FrancePresident and Executive Creative Director:
Georges Mohammed-ChérifVicepresident:
Thomas GrangerManaging Director:
Julien LevilainCopywriters:
Philippe Boucheron, Patrice LucetBusiness Director:
Loïc CoelhoHead of PR & Communication:
Amélie JuilletPR & Communication Manager:
Paul RenaudineauDate:
December, 2019
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