Budweiser: Unleash Your Party Animal (Smiley Cat)

9.0

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

China

Industry:

Alcoholic Drinks

Serviceplan Shanghai Budweiser party animal packs bring the party home. Two funny films – "Disco Wolf" and "Smiley Cat" - illustrate a unique and witty Budweiser social media campaign conceived by Serviceplan Shanghai to make entertaining at home more enjoyable with animal-inspired games and props.

Credits

Advertising Agency:

Serviceplan Shanghai, China

Worldwide Executive Creative Director:

Jason Romeyko/ Serviceplan

Management Director:

Bernard Wong

Group Creative Officer:

Kan Wing Ho

Associate Creative Director:

Wang Yifan, Pillow Zhou

Senior Art Director:

Jason Liu, Magical Zhao

Senior Copywriter:

Lisa Liu

Copywriters:

Mao Shanshan, Cole Yao

Planning Director:

Moritz Sanner

Director of Client Services:

Erin Li

Account Director:

Stella Shi

Senior Account Executive:

Elena Liu

International Communications Officer:

Lee Sharrock/ Serviceplan

Date:

December, 2020