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BOXT: Bill Worries

9.0

Media Type:

Brand

Agency

Country:

United Kingdom

Industry:

Retail Services

British boiler company BOXT and agency McCann have launched a new campaign, featuring a voice over from acting legend Brian Cox, which offers a hopeful perspective on the cost of living crisis. Directed by Great Guns’ Calum Macdiarmid, the spot acknowledges the worry that many face around energy bills, but remains confident in the British public to keep a cool head during tough times.