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Boursorama Banque: Jean Dujardin

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Media Type:

Brand

Agency

Country:

France

Industry:

Financial Services

For the past five years, Boursorama Banque has been capitalising on the territory of customer recommendations and positioning itself as "The bank you want to recommend"; more than half of its new customers join on the recommendation of someone close to them. After Brad Pitt in 2019 and Mike Tyson in 2021, this year, it is none other than Jean Dujardin who is at the heart of the campaign.