Boost Infinite: Wireless Utopia
Media Type:
TV
Brand
Agency
Country:
Industry:
For the launch of the Apple iPhone on the Boost Network, Mayda's visionary duo, Ben Smith and Carl Addy, took the helm to co-direct a sequence of enchanting mixed media dreamscapes. The creative odyssey embarked upon was clear: to craft an atmospheric realm that resonates with the senses, distinguishing itself in the vast expanse of digital narratives. Within this immersive domain, the prowess of state-of-the-art technology is on full display, forging limitless expanses and transforming our heroes' outlooks with a touch of the fantastical. Leveraging the artful CGI capabilities of Covert, audiences are whisked away to an ethereal dimension, a place where magic meets reality. The journey culminates in an introspective and highly stylised utopia—a testament to the power of visual effects to conjure worlds beyond imagination..
Credits
Advertising Agency:
Grey New York, USADirector of Production:
Georgie CastleEP:
Zu Al-KadiriProducer:
Danika CasasDirector:
Ben Smith, Carl AddyDP:
Jon ChemaEdit:
Alex TrierweilerProduction Designer:
Ron BeachColorist:
Matt OsborneVFX:
CovertDate:
October, 2023
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