Bolivar Detergent: Blacker Blacks (Floor)

7.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Peru

Industry:

House, Garden

VMLY&R and Bolivar Detergent returns and intensifies de dark color into clothes and shadows. Bolivar Colors and Black is a detergent that bring back and intensifies the color of dark clothes and we wanted to show it in a way no other detergent brand had made it before: By showing no clothes at all, but their shadows.

Credits

Advertising Agency:

VMLY&R, Lima, Peru

Executive Creative Director:

Christian Sánchez

Copywriter:

Jhona Gibson

Art Director:

Frank Chara

Final Artwork:

Nicki Meléndez

Date:

October, 2020