Bodyform: #Periodsomnia
Media Type:
TV
Brand
Agency
Country:
Industry:
New research conducted by Libresse, known as Bodyform in the UK and launching as Saba in the US, reveals that on average, women+ lose 5 months of sleep over their lifetime due to the discomfort, anxiety and fear of nights on their period[1}. This research on the period sleep gap has informed the brand’s latest taboo-busting campaign, #Periodsomnia, and the launch of its new Goodnight Towels with MaxCour-V™ adaptive technology.
Credits
Advertising Agency:
AMV BBDO, London, UKCopywriter & Art Director:
Anzhela Hayrabedyan, Luca GrossoDesigner:
Simon Dilks, Max HendersonAgency Planner:
Suzanne Barker, Margaux Revol, Bea FarmeloAgency Account Team:
Sarah Hore-Lacy, Helen Limbrey, Katie GorrodAgency Project Management:
Daniela LoccisanoAgency TV Producer:
Edwina DennisonProduction Company:
SomesuchDirector:
Kim GehrigProduction Co. Producer:
Lee GroombridgeProduction Co. Exec Producer:
Chris Watling, Seth WilsonDOP:
Chayse IrvinCasting:
Leanne FlinnProduction Design:
Marie LannaCostume Designer:
Hannah EdwardsEditing Co:
Trim EditingEditor:
Thomas Grove CarterEdit Assistant:
Jacques SimonEdit Producer:
Noreen KhanPost-production Company:
Time Based ArtsVFX Supervisors:
Stephen Grasso, Mike BattcockCreative Director:
Mike SkrgaticColourist:
Simone GrattarolaDate:
July, 2022
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