Blue Cross: Pets Mean More

7.0

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Public Interest, NGO

The life-enhancing role pets play in our lives is at the centre of a new campaign for animal care charity Blue Cross, created by LIDA. It shines a light on the myriad ways pets help humans – from making us laugh to keeping us healthy – and what Blue Cross does to help pets in return. The campaign also introduces a new strapline: Pets change lives We change theirs. The aim is to inspire people to give back to pets in need by supporting the vital work done by Blue Cross.

Credits

Advertising Agency:

LIDA London, UK

Creative Director:

Tom Thomas

Art Director:

Greg Foy

Copywriter:

Heather Keywood

Account Director:

Jordan Miller

Senior Account Manager:

Kitty Lewis-Williams

Agency Producer:

Nicola Gilbert

Director / Production Company:

Steve Reeves/ Another Film Company

Producer:

Tim Marshall

Media Planning / Buying:

Blue 449

DOP:

Jim Jolliffe

Editor:

Scot Crane/ The Quarry

Edit Producer:

Tor Adams

Colourist:

Matt Turner/ Absolute

VFX Artist:

Lora Nikolaev

Title Animation:

Matt Campbell/ Blind Pig

Post Producer:

Dan Bennett/ Absolute

Sound Designer:

Ben Leeves/ Grand Central Recording Studios

Composer:

Biggi Hilmars/ Imagem Music Publishing

Date:

June, 2017