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Belgo: Taste the Difference

10.0

Media Type:

Experiential

Brand

Agency

Country:

Vietnam

Industry:

Alcoholic Drinks

When most beer is as cheap as water, it’s hard to convince people to take a chance on a specialty brew with fresh ingredients and a price to match. So Belgo, a Belgian craft beer brewed in Vietnam, launched the beer-currency promotion, allowing beer lovers to exchange any mass market beer for the higher end Belgo and taste the difference.