Beeline: The Greatest Reads

10.0

Media Type:

Integrated Integrated

Brand

brand

Agency

agency

Country:

Russia

Industry:

Electronics, Technology

Beeline one of the biggest Russian telecom companies feels responsible for the fact that teens spend hours with smartphones wasting time on meaningless entertainment and have virtually lost interest in reading. Using a theme they’re really into, Beeline tried to reignite their passion for books. They launched an integrated campaign, combining rap, classical literature, high tech and street art.

Credits

Advertising Agency:

Contrapunto, Moscow, Russia

Creative Director:

Kristina Denina

Senior Art Director:

Alexey Pavlov

Copywriter:

Alina Zaripova

Art Director:

Egor Kosolapov

Producer:

Anna Chernaya

Strategic Director:

Anastasia Chulyukova

Client Service Director:

Victoria Kanina

Senior Account Manager:

Iulia Bodnaryuk

Celebrity Marketing:

The Marketing Arm

General Director:

Anna Sokolova

Celebrity Director:

Tatyana Khmelnitskaya

Celebrity Manager:

Elizaveta Dikusar

Production Company:

Hype Production

Director:

Lado Kvataniya

Cameraman:

Andrey Krauzov

Producer:

Andrey Samsonov

Art Group:

Sergey Ovseykin, Nikita Parunin, Roman Kozlov/ Zukclub

Client:

Beeline

Marketing Communications and Brand Management Director:

Julia Koneva

Head of Department of Advertising Campaigns Development:

Natalya Krivchyanskaya

Senior Manager of Advertising Campaigns Development Department:

Irina Morozova

Producer:

Dmitriy Lashkin

Head of Department of Integrated Communications:

Oksana Trofimova

Senior Manager of Integrated Communications Department:

Elena Aristarkhova

Date:

November, 2019