Previous Case Great Western Railway: Five and the Jetpack Next Case McDonald's: Open All Night. Every Night.

Bathstore: Wash Away

9.5

Media Type:

Film

Brand

Agency

Country:

United Kingdom

Industry:

Retail Services

The bathroom retailer Bathstore has relaunched with a striking new ad campaign. In ‘Washaway’, a film directed by Grand Prix at Cannes winner Jaron Albertin, a woman studies her reflection in the bathroom mirror and finds her skin covered in tweets, texts, emails and other digital material, which was individually hand-painted by award-winning body artist, Emma Cammack.