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Banco de Bogota: Christmas Changes us, Let's Stay that Way

9.0

Media Type:

Brand

Agency

Country:

Colombia

Industry:

Financial Services

Banco de Bogotá has been a pioneer in inclusive, environmental, and sustainable policies in Colombia. Under this premise, its communication is constantly evolving and has been addressing sensitive issues in society in a disruptive way. In this context, for Christmas, they entrusted Fantástica with the purpose of going even further: to break with the traditional messages of the holidays and bring to society a strong message of awareness so that the good wishes in December are maintained throughout the twelve months of the year.