Bai: Justin Timberlake

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Media Type:

TV TV

Brand

brand

Country:

USA

Industry:

Non-Alcoholic Drinks

Justin Timberlake is the star of a new Super Bowl commercial for the beverage brand Bai. In the ad, he sits across from Christopher Walken. The acting legend slowly and dramatically recites the lyrics to the *NSYNC track “Bye Bye Bye.” (See, because the word “bye” sounds like “Bai.”) Check out the ad below. Timberlake is an investor in the company and also serves as its “chief flavor officer,” which sounds like a delicious job.

Credits

Advertising Agency:

Bai Brand Experience Group,USA

Chief Creative Officer:

Chad Portas

Chief Flavor Officer:

Justin Timberlake

Chief Marketing Officer:

Michael Simon

VP, Brand Communications:

Alana Radmin

Director of Marketing Delivery:

Sharon Chabot

Creative Directors:

Joshua Bean, Nick Nelson

Copywriter:

Trevor O'Brien Jones

Production:

SuperPrime

Director:

Hamish Rothwell

Executive Producer:

Rebecca Skinner

Line Producer:

William Green

Director of Photography:

Joost van Gelder

Editorial:

Work Editorial

Editor:

Stewart Reeves

Executive Producer:

Marlo Baird

Assistant Editor:

Erik Vogt-Nilsen

Producer:

Brandee Probasco

Color & Post:

Company 3, Method Studios

Colorist:

Tom Poole

Assistant Colorist:

Jenny Montgomery

Executive Producer:

Angela Lupo

Producer:

Clare Movshon

Producer:

Anna Kravtsov

Flame Artist:

Randie Swanberg

Mix & Sound:

Heard City

Sound Designer:

Dan Flosdorf

Buying Agency:

MAXUS

Chief Executive Officer:

Ben Weiss

Date:

February, 2017
#Christopher Walken #Super bowl 2017