Axe: Black Remixed x BZRP

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Industry:

Health, Beauty

LOLA MullenLowe, Bizarrap, and AXE came together in an unexpected collaboration to remix one of their best fragrances: AXE BLACK REMIXED. The brand partnered with Bizarrap, the Argentine composer, producer, and current hit-maker, to add a fresh twist to their iconic fragrance.

Credits

Advertising Agency:

LOLA MullenLowe, Madrid, Spain

Executive Creative Director:

Tomás Ostiglia

Creative Directors:

Kevin Cabuli, Jorge Zacher

Copywriter:

Natalia Chona, Augusto Callegari

Art Director:

Natalia Cabrera, Pedro Mezzini

Design Director:

Yan Graller

Managing Director:

Tom Elliston

Account Director:

Catalina Aguirre

Account Executive:

Paula Portela

Account Executive:

Sofía Pérez-Arellano

Head of Production:

Felipe Calviño

Producer:

Mariana Saro

PR Team:

Enrique Caballero, Eduardo Villanueva

Direction:

Felipe Gómez Aparicio, Rocío Crudo

Executive Producers:

Ramón Corominas, Sete Ledo

Producer:

Noelia Lobo

Line Producer:

Foncho Rodríguez

DOP:

Pablo Guijarro

Art Director:

Edu Parrilla

Wardrobe:

Yolanda Leal

Editor:

Manu Dondas

Postproduction Studio:

Blackout

Postproduction Coordinators:

Monica Colome, Lupe Jiménez

Global Business Leader Personal Care:

Federico Duberti


Global Strategic Planner:

Gerard Crichlow

Global Brand Director:

Caroline Gregory

Senior Global Brand Manager:

Francisco Cevasco

Senior Global Brand Assistant Manager:

Ángel Martinez, Miguel Ángel Ramírez, Florencia Villar

Date:

September, 2023