Audi: Daughter

9.7

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Automotive

Progress is in every decision we make, every technology we invent, every vehicle we build. It’s our past, our future, our reason to exist. Audi of America is committed to equal pay for equal work. A 2016 report by the U.S. Congress Joint Economic Committee found that women were paid 21% less than men on average.* This is a story of a young girl competing in a downhill cart race in her hometown. As the fearless daughter weaves her way through a field of competitors, her father contemplates whether his daughter’s worth will be measured by her gender through a series of provocative questions. It is a reminder that progress doesn’t belong to any one group. Progress is for everyone. #DriveProgress

Credits

Advertising Agency:

Venables Bell & Partners, USa

Production:

Somesuch, Anonymous Content

Editing Company:

Work Editorial

Music Company:

Human

Sound Design/Final Mix:

Lime Studios

VFX Studio:

Electric Theatre Collective

Color Correction: :

Company 3

Date:

February, 2017
#Super Bowl #Super Bowl 51