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Asahi: Super Dry

9.5

Media Type:

Film

Brand

Agency

Country:

Japan

Industry:

Alcoholic Drinks

Asahi has enlisted the talents of FAMILIA director Fausto Beccati to craft ‘Super Dry’, a dynamic new campaign for its 0.0% beer. Cut to an energetic track, the spot takes viewers on an vibrant journey through modern day Japan, zooming through shots of glistening Asahi bottles, bubbles, and bustling neon city life. Whether in a bar, on the town, or on a rooftop, the 0.0% beer is shown to be the perfect accompaniment to socialising with friends.