Amstel: Hidden Fridges

10.0

Media Type:

Ambient Ambient

Brand

brand

Agency

agency

Country:

Brazil

Industry:

Alcoholic Drinks

Because of the sponsorship of the street carnival in São Paulo, revelers couldn't find Amstel within the parades. The solution was to do what they did: wear a costume. Wunderman Thompson created the Hidden Fridges. Customized coolers, hidden and filled with Amstel, strategically placed amidst the parades sponsored by the competition. Anyone who managed to find them got an ice-cold Amstel. People who were near these parades were impacted by geolocated posts, inviting them to look for 3 coolers dressed up in a costume: a vase, a public telephone and a park bench.

Credits

Advertising Agency:

Wunderman Thompson Brasil

Chief Executive Officer:

Pedro Reiss

Chief Creative Officer:

Keka Morelle

Creative Directors:

Nicolas Romanó, Rodrigo Da Matta

Creatives:

Heloisa Ribeiro, Letícia Rodrigues

PR:

Andrea Assef, Vivian Zeni, Hellen Araújo

Head od Client Services:

Felipe Giacon

Client Services:

Luana Ferreira, Julianna Carvalho, Caio Sabag, Marcelo Honorio

Head of Planning:

Stella Pirani

Planning:

Gisele Bambace, Gabriel Guerra, Larissa Baldassarini

Content:

Nabil Carone, Marilia Ramos, Gabriella Varella

Editors:

Marcus Prado, Igor Santos

Head of Media:

Giovanna Venturelli

Media:

Stella Lopes, Vanessa Pupato, Ana Battaglini, Nicole Negrigo, Thiago Barbosa, Thiago Souza, Ludymila Lopes, Ludmila Celasch

Head of Production:

Maisa Delgado

Digital Production:

Tom Corral, Caroline Pivato

Date:

March, 2020