Amnesty International: Write for Rights, 1

9.0

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

Canada

Industry:

Public Interest, NGO

Every year for the past 10 years now, Cossette and Amnesty International have promoted the Write for Rights letter-writing campaign. This global initiative to defend human rights around the world continues to bear fruit, having helped free dozens of people who were unjustly imprisoned. This year, the campaign is directed at youth—society’s true drivers of change—with the aim of raising their awareness about the reality of people living in countries where simply expressing their opinion or taking part in a protest can land them in jail.

Credits

Advertising Agency:

Cossette, Canada

Date:

December, 2022