AIB: Me2U

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Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Ireland

Industry:

Financial Services

AIB is promoting its new Me2U money transfer service on the biggest NFC enabled ooh campaign to date in Ireland. The NFC element of the campaign consists of 500 Adshel 6 Sheets, 10 fully wrapped bus shelters and 55 6 Sheets located in cinema lobbies across the country. The NFC tag sends the user to the app download page via their mobile phone. The campaign was planned by Starcom and Source ooh.

Credits

Advertising Agency:

Rothco, Dublin, Ireland

Creative Director / Art Director:

Damien Hanley

Copywriter:

Jude Healy

Account Management:

Miriam Hendrick, Amy Lyons

Agency Producer:

Jessica Derby

Production:

Antidote

Director:

Shane Griffin

Producer:

Andrew Freedman

Post Production House:

Screen Scene

Date:

January, 2014