Adidas: #FanTheFire

9.0

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

India

Industry:

Fashion

adidas has always been about the athlete. After all, it’s the athlete who makes a sport worth following. So what if the athlete represents an unknown, unfollowed sport? adidas presents #FanTheFire - an initiative to lift unknown athletes & sports out of obscurity.

Credits

Advertising Agency:

Cheil Worldwide SW Asia

Creative Team:

Sagar Mahabaleshwarkar, Vijay Simha Vellanki, Vinod Sivan Nishith Sidana

Digital Team:

Sanjeev Jasani, Dibyendu Mishra, Arif Khan, Karan Lugani

Production:

Gobsmack Entertainment

Director:

Shivaji Sen

Producers:

Mohit Rastogi, Shyam Madiraju

Date:

June, 2017