Previous Case
Simon Community: ASMR (The crunching sound of a plastic bag)
Next Case
McDonald's: The Gift
Ad of the Day | Simon Community: ASMR (The relaxing sound of rain)
Media Type:
Online
Country:
Industry:
Using sound to make noise. Ogilvy created a series of ASMR films that got people to finally listen to the issue on homelessness.
Credits
Advertising Agency:
Ogilvy SingaporeAssociate Creative Directors:
Aritra Dutta, Alessandro Agnellini, Jonathan OllivierArt Director:
Kevin WijayaCopywriters:
Winona Wee, Amanda DevarajanAgency Producer:
Alvin ChinProduction House:
JoineryDirector:
Amilcar GomesExecutive Producer:
Elliot LucasMusic / Sound Production house:
Yellow Box StudiosMusic / Sound Director:
Rennie GomezSenior Strategist:
Lukas SniokaDate:
November, 2019More from Simon Community
Simon Community: ASMR (The crunching sound of a plastic bag)
10.0
Ad of the day
Ad of the Day | JPMorganChase: Make Momentum Happen
9.0
Ad of the Day | Hitachi: Action for a Sustainable Future
9.8
Ad of the Day | Spud: Farmer
9.0
Latest News
Jul. 03, 2026
HAMLET Sign Rising Star Director Jasper de Maeseneer for Global Representation
International production company HAMLET have signed rising star director, and Gold You Director Award (YDA) winner, Jasper de Maeseneer to their roste
Sep. 10, 2024
test
VML has been awarded Global Network of the Year, Jung Von Matt Germany wins Global Agency of the Year and Omnicom is Holding Company of the Year
