Ad of the Day | Reporters Without Borders: The Uncensored Library

9.9

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

Germany

Industry:

Public Interest, NGO

Reporters Without Borders (RSF) opens “The Uncensored Library” – Within a computer game. In many countries, free information is hard to access. Blogs, newspapers and websites are censored but Minecraft is still accessible. RSF used this backdoor to build “The Uncensored Library". A library filled with books, containing articles that were censored in their country of origin. These articles are now available again for young people around the world – hidden from government surveillance technology inside a computer game.

Credits

Advertising Agency:

DDB Germany

Production Company:

MediaMonks

Date:

March, 2020