Ad of the Day | Reinserta: Three

9.3

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Mexico

Industry:

Public Interest, NGO

Reinserta, the leading NGO in Mexico that works on the emotional and social recovery of children and adolescents who have been exposed to the criminal justice system, calls on Mexican society to join its fundraising campaign through the short film "III". This film seeks to make visible the motherhood and living conditions of children in contact with prisons in Mexico. These donations will be used in the construction of dignified maternity spaces -like the ones Reinserta has built in several prisons-, a new "baby library" in Monterrey, as well as in psychological and legal care programs that seek to guarantee their development inside and outside of prison.

Credits

Advertising Agency:

Grey Mexico

President - CCO Latam:

Diego Medvedocky

Worldwide CCO:

Javier Campopiano

CEO:

Coral Arnedo

CCO:

Alexis Ospina

ECD:

Mauricio Guerrero

CD:

Nicolas Diaco, Ezequiel de Luca

Art Director:

Mauricio Sanchez Arroyave

Production Director:

Julieta Napoli

Production Company:

Oriental Films

Director:

Yupi Segura

Executive Producer:

Mauricio Clavijo, Carolina Moreno

DOP:

Agustin Claramunt

Art Director:

Giuliana Pavino

Art Direction:

Belén Betbebe

Line Producer:

Karina Santiago

Edition:

Saulo, Alejandro Diarte

Vestuario:

Almudena Segura

Post-Production:

Pedro Aragon

Sound Production Company:

Satelite Audio

CO Founder Reinserta:

Saskia Nino de Rivera

Date:

April, 2023