Ad of the Day | RAF: Initialise

9.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Government Organisation

The Royal Air Force (RAF) has released an immersive VR film created by Engine that allows potential new recruits to experience what a role in the Royal Air Force is really like. The high-intensity 360-degree film offers an insight into life in the RAF from a range of first-hand perspectives, all from a mobile or tablet and without the need for a VR headset. The viewer is placed at the centre of an RAF humanitarian operation, and the tension and jeopardy build as the mission intensifies.

Credits

Advertising Agency:

Engine, London, UK

Head of Film:

Melody Sylvester

Creative Director:

Christopher Ringsell

Art Director:

Joe Roberts, Doug Redfern

Head of Creative Technology:

Kim Lawrie

Senior Creative Technologist:

Simon Cummin

Chief Strategy Officer:

Matt Rhodes

Planner:

Alpesh Patel, Simon Butcher

Account Management:

Richard Williams, Olivia Conroy

Head of Production:

Anita Osbourne

Production company:

Engine

Director:

Ryan Dzierzek

Producer:

Max Thomas

Director of Photography:

Tony C Miller

Editor:

James Demetriou

Post Production:

Axe & Iron

Post Supervisor:

David Clifton

Sound Company:

Factory

Sound Producer:

Mikey Hill

Sound engineer:

Phil Bolland

Colourist:

Matt Turner

Date:

August, 2022