Ad of the Day | Pure Line: Maybe This is Our Last Chance

9.9

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

Kazakhstan

Industry:

Health, Beauty

Unilever beauty brand Pure Line enlisted FCB Artgroup to find a way to celebrate the brand’s responsible attitude to nature and caring for the natural beauty of women for Earth Day on April 22nd. The agency asked women the question, "If today were the last day to say something to your mother, what would you say to her." They then asked the same question, but for Mother Earth. The result was a touching, surprising and emotional video that reflected Pure Line’s commitment to taking care of nature and the environment.

Credits

Advertising Agency:

FCB Artgroup, Kazakhstan

Managing Director:

Demet Demiray

Regional Creative Director:

Juan Pablo Valencia

Art Directors:

Juan Pablo Valencia, Doniyor Mamanov

Copywriter:

Juan Pablo Valencia

Account Director:

Rustem Sadvakaskov

Regional Digital Director:

Tarlan Useynov

Digital Media Manager:

Oleg Kozyrev

Production Company:

Human

DOP - Editing:

Din-Islam Sabyrbay

Producer:

Marlen Kapbar

Date:

April, 2019