Ad of the Day | Payless: The Payless Experiment

9.7

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

USA

Industry:

Retail Services

Payless Increases Value of Products With "Palessi" Fake Store

Credits

Advertising Agency:

DCX Growth Accelerator, Brooklyn, USA

Concept:

Doug Cameron, Tommy Noonan

Chief Creative Officer / Copywriter:

Doug Cameron

Executive Creative Director / Art Director:

Tommy Noonan

Creative Director:

Mauricio Alarcon

Account Director:

Patrick McCormick

Director / Executive Producer:

David Logan

Assistant Directors:

Doug Cameron, Tommy Noonan

Line Producer:

Kelly Scott

Production Manager:

Jerry terHorst

Production Coordinator:

Jonathan D. Ortiz

Production Designer:

Ricardo Jattan

Director of Photography:

Shane Collins

Camera Operator:

Andrew Sanchez

1st AD:

Cody Boessen

Editorial:

Beast

Senior Editor:

Brian Sanford

Executive Producer:

Melissa Lubin

Post Producer:

Michael Beltrame

Assistant Editor:

Joseph D’Amato

After Effects:

Christian Matts

Colorist:

Lez Rudge/ Chimney

Audio Mix:

Peter Holcomb/ Sound Lounge

Online Conform:

Scott Bravo/ Beast

Date:

November, 2018