Ad of the Day | Lay's: Crispy Subtitles

9.8

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

Vietnam

Industry:

Confectionery, Snacks

Lay's Chips create technology that activates YouTube subtitles when it hears you munching potato chips

Credits

Advertising Agency:

Happiness Saigon, Vietnam

Executive Creative Management:

Alan Cerutti

Chief Creative Officer:

Geoffrey Hantson

Executive Creative Directors:

Gregory Titeca, Marc Richard

Concept Providers:

Mathias Lemielle, Thomas Cappelle

Creatives:

Mathias Lemielle, Thomas Cappelle, Nick Stillittano

Copy:

Loan Anh Huynh, Nghia Tran, Dee Verwaetermeulen

Design:

Dries Lauwers, Aldjia Bessalah

Art & Motion:

Truc Mai Hoang Anh, Thuy Pham Vuong Bao

Motion & Editing:

Trung Thai Thanh, Remke Faber, Seth Michielsen

Head of Performance:

Nhat Qui

Performance & Data Planner:

Tien Phan Cam

Strategic Planner:

Linh Nguyen

Account:

Son Nguyen, Ngọc Le, An Nguyen, Giang Ngo

Producer:

Bart Vande Maele

Platform Analyst:

Loc Nguyen

Community Outreach:

Hieu Phan Duc

Production Agency:

Bliss Innovative Maker Studio

Head of Technology:

Thomas Colliers

Digital PM:

Joni Allaert

Date:

March, 2021