Ad of the Day | Guinness: Lovely Day for a Guinness

9.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Ireland

Industry:

Alcoholic Drinks

As the warmer weather sets in across Ireland, GUINNESS has launched a major new ad campaign created by AMV BBDO. Lovely Day For A Guinness plays on the insight that when the sun finally arrives in the temperamental Irish climate, people will go to extreme lengths to make the most of the summer. The film opens with a group of friends moving their pub garden table to chase the elusive summer sun, which turns into a spontaneous adventure across the length and breadth of Ireland. The campaign celebrates the optimistic nature of Irish people and shows viewers that it’s a Lovely Day for a Guinness come rain, hail, or shine!

Credits

Advertising Agency:

AMV BBDO, London, UK

CCO:

Nicholas Hulley, Nadja Lassgott

Creative Team:

Alicia Cliffe, Laurens Grainger

Agency planner:

Joe Smith

Agency Account Team:

Nick Andrew, Alexandra Stanford Smitha, Elana Murphy

Agency Producer:

Kieran Sadler

Production c]Company:

Spindle

Director:

Molly Burdett

Director of Photography:

Kate McCullough

Production Co. Producer:

Swifty Hanrahan

Post-Production Company:

Electric Theatre Collective

Sound Studio:

King Lear

Media Agency:

PHD

Client Name:

Barry Fitzpatrick, Jeanette Levis

Date:

June, 2022