Ad of the Day | Erste Group: #believeinchristmas
Media Type:
TV
Brand
Agency
Country:
Industry:
Erste Group has just launched its animated Christmas advert for 2022: #believeinchristmas. The village at the center of this Erste Group’s new Christmas advert is in the midst of preparing for the holidays when a mysterious figure takes it upon himself to ruin Christmas for everyone. Sneaking through the village, the mean-spirited character cuts power boxes and sabotages the gas tanks of cars. By doing so, he confronts the innocent villagers with a problem all of us know all too well this year: an energy crisis.
Credits
Advertising Agency:
Jung von Matt/Donau, AustriaCreative Directors:
Werner Singer, Gerd Schulte DöinghausCopywriter:
David SchneiderArt Director:
Gerd Schulte DöinghausClient Service:
Katharina Höller, Anamarija StojicHead of Group Brand Management:
Mario StadlerAdvisor:
Martin Radjaby-RassetGroup Brand Management:
Daniel Ratzenböck, Juraj FlimelDate:
November, 2022
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