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Ad of the Day | Cybersmile: Modern Witch Trials
Media Type:
Online
Brand
Agency
Country:
Industry:
JOAN London has created a powerful new advertising campaign for The Cybersmile Foundation to combat the growing threat of cyberbullying and online abuse. The campaign, Modern Witch Trials, which includes a short film directed by Chromista’s Eliza McNitt, aims to raise awareness of online harassment and spark a conversation about finding kinder ways to address problematic behaviour online.
Credits
Advertising Agency:
Joan CreativeExecutive Creative Director:
Kirsty HathawayCopywriter:
Fiona WhiteArt director:
Thomas FarrallMeda Supplier:
Pearl & DeanProduction company:
ChromistaDirector:
Eliza McNittDOP:
Minka Farthing-KohlAudio Postproduction:
Sonic Union/ Rob BallingallManaging Partner:
Charlotte CoughlanVFX:
The MillExecutive Producer:
Camila De BiaggiCreative Director:
Matt Pascuzzi2D Lead:
Yoon Bae2D Artist:
Lucia Hill Barroso, Jaymin Han, Aditi Khosla, Bhanu Prakash Singh Thakur, Sugankumar R C, Kishore R, Amulya Chandra Nayak, Suraj Kumar, Sathya Narayanan, Jegadeesan Velayutham, Avijit Khamarai, Orsu Balasubramanyam, Sushil Palai, Dilip Kumar Dwivedi, Rahul Prakash Srivastava, Rohit Vardha Raj Vardha, Krishnan Palani, Chetan Shelar, Jagannatham Venkata Rakesh, Jaswantsingh NikamDate:
February, 2024
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