Ad of the Day | Citroen: The Revolution has Begun

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

France

Industry:

Automotive

For too long, electric cars have been the exclusive domain of the ultra-wealthy or the eco-virtuous, priced far beyond the reach of ordinary people. But now, Citroën is breaking down barriers with the introduction of the e-C3. Priced from €23,300 (or €99 a month), the e-C3 is set to revolutionize the electric vehicle market, making all-electric mobility accessible to everyone. The paradigm is about to shift, hard.

Credits

Advertising Agency:

BETC Paris, France

Chief Creative Officer:

Stéphane Xiberras

Creative Director:

Nicholas Bakshi

Copywriter:

Matt Jones

Art Director:

Abi Stephenson

Designer:

Anthony Tavares

Director:

Fredrik Bond

Production Companies:

Very Content, Stink

Date:

May, 2024