Ad of the Day | Change the Ref: Impossible Operation

9.1

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

USA

Industry:

Public Interest, NGO

ER Physicians and mass shooting survivors team up to launch Impossible Operation, an unwinnable game symbolizing the devastating effects of assault rifle injuries.

Credits

Advertising Agency:

Area 23, USA

Chief Creative Officer:

Tim Hawkey

EVP, Executive Creative Director:

Elliot Langerman

Copy Supervisor:

Austin Sabattis

Art Supervisor:

Emily Carman

Global Creative Partner, FCB Global:

Fred Levron

SVP, Creative Director:

Andy Gerchak

VP, Associate Creative Director, Illustrator:

Eduardo Tavares

VP, Associate Creative Director:

Ronnie Caltabiano

VP, Director, Technology:

Bill Hanff

Associate Director, Print Production:

Frank LaPort

Game Engineer:

Will Sakran

CGI:

Fuze Image

Senior Broadcast Producer:

Elan Schoonmaker

Video Editor:

Scott Martin

Junior Copywriter:

Emma Morgan

Junior Art Director:

Katherin Galvis

Date:

April, 2019