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Ad of the Day | CALIA: There's Beauty in the Burn

9.6

Media Type:

Brand

Agency

Country:

USA

Industry:

Recreation, Leisure, Sports

CALIA, the women's performance wear brand sold exclusively at DICK'S Sporting Goods (NYSE: DKS), debuted a new national ad campaign titled, "CALIA Inspire: There's Beauty In The Burn" in support of the brand's most versatile and technically designed fabric and apparel collection to date – Inspire. The Inspire collection can take you from a low-intensity yoga session to high-intensity weight training, home, and beyond.