Ad of the Day | Bouygues Telecom: On The Road

8.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

France

Industry:

Electronics, Technology

The number one wish this summer for French people is to travel more. And not on a deserted island but across the country. With 7 French cities among the top 10 dream places to visit in 2022, people are looking forward to rediscovering their country. That's why Bouygues Telecom, along with longstanding ad agency BETC, is launching a new campaign highlighting the performance of its 4G and 5G networks. The quality of the cellular coverage is demonstrated through a road trip in which young people share precious moments with their grandmother across the country.

Credits

Advertising Agency:

BETC, Paris, France

Date:

May, 2022