Acura: The test

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Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

Industry:

Automotive

Mullen Lowe U.S.’s new ad for Acura promotes the automaker’s high safety ratings with a twist on the typical crash test dummy spot. “The Test” is driven by a standard format but takes things in a slightly different direction. It opens with a technician posing what appear to be incredibly lifelike dummies in the car, later revealed to be real people. The catch is delivered right before the car crashes into a wall, with the delivery of the line “When you don’t think of them as dummies, something amazing happens” a shot showing that the vehicle is in fact populated by your typical crash test dummies, we’ve just been seeing things through the technician’s eyes.

Credits

Advertising Agency:

Mullen Lowe, USA

Chief Creative Officer:

Mark Wenneker

Executive Creative Director:

Margaret Keene

Art Director:

Paul Foulkes

Copywriter:

Chris Ford

Producer:

Dustin Oliver

Senior Business Affairs Manager:

Davina Turnbull

Assistant Business Affairs Manager:

Nickie Kolb

Music Supervisor:

Danica Bates

Director of Art Production:

Kate Shoults

Senior Art Producer:

Alison Brislin

Managing Director:

Cameron McNaughton

Group Account Director:

Nicole Neopolitan

Account Director:

Courtney Calvert

Senior Account Executive:

Kylie Mugg

Product Knowledge Director:

Curtis Millward

Director:

Peter Thwaites/ The Corner Shop

Executive Producer:

Anna Hashmi

Producer:

Jay Shapiro

DP:

Joost van Gelder

Executive Producer:

Marlo Baird

Editor:

Bill Smedley

Assistant Editor:

Ben Foushée

Producer:

Barbara Healy

Executive Producer:

Kate Hitchings/ Electric Theatre Collective

Set Supervisor:

Ryan Knowles

Lead Flame Artist:

Giles Cheetham

Matte Painting:

Dave Gibbons

Colorist:

Aubrey Woodiwiss

Executive Producer:

Scott Ganary/ 740 Sound

Mixer:

Larry Winer, Stephen Dickson

Sound Designers:

Rob Marshall, Chris Pinkston

Sound Design Producer:

Jeff Martin

Associate Producer:

Geena Richard

Composers:

Ben Salisbury, Geoff Barrow

Casting Agent:

Shane Liem

Date:

October, 2015