Absolut: It's in our Spirit

10.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

Industry:

Alcoholic Drinks

Introducing their new brand platform “It’s In Our Spirit”, Absolut has launched a major new global campaign that looks forward to a time when being togetherIRL is safe again and reminds Gen Z and millennials that no matter how popular you are online, nothing can replace real human connections.

Credits

Creative Agency:

BBH Singapore

VP Marketing:

Charl Bassil

Chief Creative Officer:

Tad Greenough

Head of Brand Creative:

Sina Neubrandt

Marketing Manager:

Filip Kiisk

Senior Brand Manager:

Ylva Lundberg

Brand Managers:

Maxime Henain, Oscar Danielsson, Hedda Helgesen

Agency :

BBH Singapore

Global Leadership:

Joakim (jab) Borgstrom, Adam Arnold

Singapore Leadership:

Sascha Kuntze, Sid Tuli

Creative Directors:

Gaston Soto, Nikhil Panjwani

Creatives:

Stephanie Gwee, Sid Lim, Avril Chua

Business Leadership:

Lynette Chua, Grace Lee, Alicia Tiong, Paisley Wright, Fran Suffling, Marina Atanassova, Lauren Gillies

Strategy:

Lilli English, Faraaz Marghoob, Aarohi Dhir

Production:

Wendi Chong

Black Sheep Studio:

Eddie Jackson, Sally Liu, Eva Loo, Sok Wah Leow, Lee Adamson, Christopher Leow, Pang Wei Fong, Tammy Quah

Stink:

Andrew Levene, Fran Thompson, Kelly Brown

Photographers:

GL Askew II, Conor McDonnell, Sean Marc Lee

Date:

November, 2020